Planning Your Campaign

Learn how to plan a character reference campaign with timeline creation, supporter identification, and outreach strategy.

Learning Objectives

Understand why timing matters and how early planning leads to stronger letters

Learn to identify and engage a diverse range of supporters

Gather letters that show different aspects of your character

Guide your supporters with clear, respectful instructions

Waiting until a week before sentencing leads to rushed, generic letters
Starting early (ideally at plea stage) allows time for thoughtful, detailed submissions
Judges often recognize when a defendant has put in genuine work over time

Strong campaigns include a variety of voices: family, friends, mentors, employers, colleagues, faith leaders, neighbors, teachers, and community members
Letters from people outside your immediate family often carry more credibility, because they show your reach and influence in the community

Each supporter should share a different angle: your work ethic, your parenting, your service, your recovery, your faith, or your mentorship
The more diverse the perspectives, the more complete the picture of your life

Some people may not know what a character letter should include—it's your responsibility to guide them
Avoid begging or pressuring; instead, explain the purpose, provide instructions, and give them time

Planning is the difference between a weak letter file and a compelling campaign
By starting early, diversifying your support, and guiding your writers, you'll ensure your sentencing judge has a clear, authentic picture of your true character

Who are the five most credible people in your life who could speak to your character?

What unique stories can each of them tell that would help a judge understand you more fully?